opt in email campaign

October 17, 2011 by  
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Mon, 30 Mar 2015 10:47:47 -0700

Marketing is Broken. Bring on Context.

We have to face the truth about marketing today. It is fundamentally broken. Those in the business know the stats. Our research indicates only 0.1% of display ads are clicked on, yet comScore’s Digital Future In Focus report for 2013 reports in the U.S. alone 5.3 trillion of them were served last year, primarily paid for by clicks. Email marketing, largely seen as the most cost-effective ... Read more

Wed, 25 Mar 2015 11:00:20 -0700

Top 7 reasons people unsubscribe from your email list

Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box. Read more

Tue, 10 Mar 2015 08:00:00 -0700

Updated M3AAWG Best Practices for Senders Urge Opt-In Only Mailings, Address Sender Transparency and Data Security

To improve the effectiveness of their campaigns, marketers should only use opt-in processes in building their lists and obtain recipients' permission before sending messages, according to the updated M3AAWG ... Read more

Fri, 27 Mar 2015 11:23:49 -0700

ISIS mission in Syria: What happens if a Canadian gets captured?

It’s a foregone conclusion Prime Minister Stephen Harper’s Conservative majority will ensure he wins next week’s Commons vote to extend and expand Canada’s military mission against Islamic State. Polling suggests the public still backs Canada’s six-month involvement in the international coalition fighting Islamic State (a.k.a. Harper is leveraging that support to keep Canadian forces in Iraq for ... Read more

Mon, 09 Mar 2015 05:00:00 -0700

StreamSend to Marketers: 20 Ways to Build an Email Marketing List

StreamSend, the email marketing service provider, offers email marketers twenty effective tips to build their email marketing lists and reach larger numbers of more targeted custom Read more

Mon, 30 Mar 2015 02:51:41 -0700

Titus Senate Bid Could Shake Up Nevada Races

Updated 9:38 p.m. | If Nevada's lone Democratic House member decides to run for Senate, she could scramble the state's Democratic field up and down the ballot. Read more

Thu, 26 Mar 2015 10:56:09 -0700

Flamin' Hot Cheetos top Chicago Public School vending machines

Last week Michigan became the latest state to opt out of the federal Smart Snack standards. The rules regulate what can be sold in school fundraisers and vending machines that help schools pay the bill. More than 22 states have pushed for some kind of exemption from these rules since they went into effect last July. So just how stringent are they? The snacks must be: “whole grain rich” if they ... Read more

Thu, 26 Mar 2015 12:46:13 -0700

Flamin' Hot Cheetos top some Chicago Public School vending machines

Last week Michigan became the latest state to opt out of the federal Smart Snack standards. The rules regulate what can be sold in school fundraisers and vending machines that help schools pay the bill. More than 22 states have pushed for some kind of exemption from these rules since they went into effect last July. So just how stringent are they? The snacks must be: “whole grain rich” if they ... Read more

Tue, 24 Mar 2015 20:53:21 -0700

50 years on, Nirodh-maker eyes products beyond condoms

As it enters its 50th year of conception, the state-run HLL Lifecare, as Hindustan Latex is now called, is spreading itself into a wide range of "sexual wellness" products -- an industry estimated at Rs.8,500 crore ($1.3 billion) in India annually. Read more

Thu, 26 Mar 2015 09:54:42 -0700

LOHS students fighting new state exams

Campaign claims 'tests are designed for students to fail' and urges more high school juniors to opt out Nearly 30 Lake Oswego High School juniors have opted out of Smarter Balanced Assessment testing this spring — enough to lower the school’s performance rating from “elite” to “good” — and now ... Read more

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